First Command provides financial plans for active duty U.S. military service members. The ask was to create a marketing toolkit and engaging campaign direction that stood out in the industry. The core message was that First Command serves service members and coaches them through their life stages and career.

The stitched font style is a visual language that supports integrity and patriotism. Designed from an initial photoshoot, the handmade stitched alphabet characters are high-quality and hyper-detailed in their production (photo-to-design progress shown in images below).